Marketing Communications Manager
Waardenburg, NL, 4181 CD
ICL Growing Solutions Turf & Ornamental
As our Global Marketing and Communications for our Turf & Ornamental business within ICL Growing Solutions, you will define a clear marketing and communication strategy with roadmaps and translate the strategy into tactical plans taking sales, market trends and customer needs into account. You will strengthen the corporate and product brand positioning. You will work in close collaboration with global and local partners.
ICL Growing Solutions is a global leader for plant nutrition in the Turf and Landscape and Ornamental market (T&O). We create an impact for a sustainable future with advanced technologies and strong brands that green the world.
About the job
In this role, you will bring together all disciplines that are needed to take customer experience to a higher level, create effective campaigns and actions to transform to customer centric marketing communication. You will work in a complex matrix organization and connecting and influencing all different stakeholders is an important part of the role.
Your main responsibilities are:
- Lead the Marketing Communications team of marketing communication managers/specialists for the T&O markets.
- Set out an effective marketing communication, content and campaign strategy to increase customer engagement.
- Guide, inspire and support international marketing management by aligning strategies, plans and campaigns.
- Create effective marketing communication campaigns and activities to create awareness and sales opportunities for the T&O segments and its brands on all relevant channels (offline and online: social media, website, email marketing, lead management, customer journey research & mapping).
- Increase ICL’s reach and output, in both internal and external target audiences such as distribution partners and end-users.
- Lead T&O digital transformation roadmap and related projects such as lead management.
- Define clear KPIs, measure and track on a regular basis and adjust when needed.
- In the online marketing field, work together with the global digital team of ICL Growing Solutions to improve the company’s online presence.
In this role you will report directly to the VP ICL Marketing & Communication and indirectly to the SVP Global Head ICL Growing Solutions T&O.
About you
We are looking for an experienced Marketing and Communications professional that understands how to work in a complex international matrix organization. Experience in a B2B setting is of added value. You are a true expert in the field of marketing and communications and combine this with a hands-on mentality. At ICL we have a winning spirit and look for people who have a lot of drive to make things happen, together!
In addition, we look for:
- Good leadership skills: the ability to build bridges, bring people together, to inspire, convince and motivate others.
- Multi-tasking to oversee different activities/campaigns and promotions at the same time.
- Creativity to (help) create impactful materials, original concepts, and visual storytelling.
- Experience with digital communication, SEO/SEA, social media, analytics.
- Very good planning and organizational skills.
- Fluent in English, other languages are more than welcome.
Location: The Netherlands, Waardenburg
Apply now!
We look forward to seeing your application! Click on "Apply now" button and upload your information online. If you have any questions, please contact Yael Kokernoot, TA Manager EU via +31611463773 or yael.kokernoot@icl-group.com
About us
We are a leading global specialty minerals company that creates impactful solutions for humanity’s sustainability challenges in the global food, agriculture, and industrial markets. For more information visit: https://www.icl-group.com/ You can also learn more about ICL on Facebook, Linkedin and Instagram