Area Sales Manager - Benelux & Nordics

Job Description

Grow markets. Build partnerships. Shape the future of sustainable agriculture.

Are you a strategic yet hands-on commercial leader who thrives on driving growth and building lasting relationships? We are looking for an Area Sales Manager to spearhead our fertilizer business across the Benelux and Nordic countries. In this pivotal role, you’ll combine agronomic knowledge, commercial acumen, and value-based selling to expand our presence and deliver meaningful impact across the agricultural value chain.

About the Role

You will lead business development initiatives, execute regional sales strategies, and build strong connections with distributors, growers, and agronomists. Your focus is on sustainable growth, customer satisfaction, and market leadership in specialty fertilizers. Working closely with our Marketing, Agronomy, and Supply Chain teams, you’ll turn insights into actionable growth strategies that make a real difference for our customers and the planet.

What You’ll Do

You will:

• Drive sales and business development across multiple European territories, developing and executing market expansion strategies.
• Identify new business opportunities along the entire value chain—distributors, retailers, and end-users—and lead negotiations from first contact to close.
• Generate demand through targeted campaigns, product demonstrations, and strategic partnerships.
• Collaborate with internal teams to design new product concepts, crop-specific programs, and marketing initiatives that support growth.
• Provide accurate forecasting, market intelligence, and performance reporting to guide regional strategy.
• Support and coach dealers and distributors, fostering engagement, motivation, and continuous improvement.
• Ensure top-tier customer engagement and handle escalations with professionalism and care.

Your Expertise

You bring a Bachelor’s or Master’s degree in Agronomy, Agricultural Sciences, Business, or a related field, along with 7–10 years of experience in sales or business development within the fertilizer or crop input industry. You have a proven record of growing specialty products across multiple markets and understand the dynamics of European agriculture.

You combine strategic vision with practical execution, possess strong relationship and negotiation skills, and are comfortable navigating complex value chains. You communicate fluently in English and Dutch, and conversational French would be a plus.

Interested?

Did you get excited, thinking this is you? Then we’d love to see your application! Click on “Apply now” button and upload your resume online. We can only accept applications through our online process.

If you have any questions, please contact Paul de Graaff, Talent Acquisition Partner at paul.degraaff@icl-group.com 

Our process is inclusive, transparent, and designed to connect you with what truly matters — creating solutions for a sustainable future.

About ICL

ICL is a global specialty minerals and chemicals company operating potash, bromine and phosphate mineral value chains in a unique, integrated business model. ICL extracts raw materials from well-positioned mineral assets and utilizes technology and industrial know-how to add value for customers in key agricultural and industrial markets worldwide. ICL employs around 12.000 people worldwide and is active in many European countries. The European Headquarters are located in Amsterdam, the Netherlands.
For more information, visit the company's global website www.icl-group.com.