Canada Country Lead

Job Description

As the Canada Country Lead, you will have the opportunity to build ICL’s Growing Solutions business from the ground up. This role will require an entrepreneurial mindset and will be responsible for creating a strategy and team to grow the sales of the entire ICL crop nutrition portfolio including granular, water-soluble, controlled release, and liquid fertilizers. This will include customer relationship management and demand creation from the distributor to retailer and grower level and establishing distribution strategies for a broad portfolio of ICL products. This role will work closely with product portfolio managers, agronomy, marketing, and sales operations to ensure a positive customer experience and the highest level of commercial excellence. This role is a home-based position.

I’m interested! What will I get to do in this position? 

• Assess the Canadian specialty fertilizer market and implement a strategy to enable volume and revenue growth
• Lead the recruitment of a Canadian based sales, agronomy, and customer service team 
• Responsible for maintaining and growing sales with existing key accounts
• Develop and implement a sales growth plan for market expansion within Canada and coach technical sales managers to achieve/exceed territory sales budgets across the ICL product portfolio 
• Build relationships with existing ICL distribution clients within Canada
• Expand relationships and initiate sales with new ag input distributors and retailers
• Provide technical support to customers on the use of granular, liquid, water-soluble, and controlled-release fertilizers used in agriculture
• Develop and execute a sales and marketing strategy derived from the business plan including responsible management of company budgets
• Provide market insights on competitor activity
• Produce sales forecasts on an annual basis and monthly updates to support the ongoing S&OP process
• Fully utilize CRM tool recording customer interactions and review company reports to coach sales and agronomy staff directly responsible for calling on customers

What skills and experience do I need to be successful in this role? 

• BS degree in agricultural business or related field preferred with coursework in agronomy, soil science, and crop nutrition preferred; or equivalent education in business, finance, or marketing along with experience managing agricultural businesses
• 10+ years of experience and demonstrated success with agricultural sales or leadership in markets such as plant nutrition and fertilizers, crop protection, or seed
• A strong sales background and proven performance in developing markets and introducing new products and services
• Ability to optimize logistics, warehousing, and other business expenses to maximize contribution margin
• Experience developing and leading high performing sales teams
• Demonstrated ability to develop compelling business cases
• Experience coordinating cross-functional internal teams
• Existing ag input distributor, retail, and/or large grower connections across Canada
• Must be able to manage personal goals, and corporate objectives and keep a customer-centric focus
• Excellent oral and written communication skills
• Computer skills to include: Excel, Word, PowerPoint, Outlook, 
• Must have excellent decision-making and problem-solving skills
• Demonstrated ability to contribute and collaborate in a global ICL business and team environment
• Enthusiastic problem solver with a can-do attitude
• Travel Requirement: 60-70%

What will set me apart?

• Fully bilingual in English and French
• Fertilizer (commodity/specialty) industry experience
• Experience managing business development relationships that result in revenue growth, new product introductions, or novel go-to-market strategies
• Bulk granular fertilizer logistics and warehousing experience
• Ag retail distribution experience

Who is ICL?

ICL Group is a leading global specialty minerals company, which creates impactful solutions for humanity's sustainability challenges in the food, agriculture and industrial markets.  ICL leverages its unique bromine, potash and phosphate resources, its global professional workforce, and its sustainability focused R&D and technological innovation capabilities, to drive the company's growth across its end markets. Our agricultural products feed the world’s growing population, our food additives enable greater access to higher quality food, our potash and phosphate products are essential components for the pharma industry and our bromine-based materials and phosphates contribute to a more energy efficient and environmentally friendly planet.  ICL benefits from its advantageous size, geographical spread, and operational flexibility. With a culture based upon leadership, innovation, and sustainability, ICL is well positioned to be an Employer of Choice within the communities in which we operate.  ICL shares are dual listed on the New York Stock Exchange and the Tel Aviv Stock Exchange (NYSE and TASE: ICL).  The company employs more than 12,500 people worldwide, and its 2023 revenues totaled approximately $7.5 billion. 
To learn more about ICL, visit the company's global website www.icl-group.com. 
 

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