Product Marketing Manager/ Product Marketer

Stellenbeschreibung

Product Marketing Manager/ Product Marketer

Responsibilities

Setting up and maintaining a comprehensive overview of Prolactal’s product portfolio

 Collecting, and creating, internal product knowledge as a basis for effectively communicating the unique selling points of Prolactal’s extensive product porfolio

Reinforcing segment and branding initiatives in order to drive effective market visibility through seminars, exhibitions, digital and social media tools

Contributing to and execute a defined part of Prolactal product marketing strategy

Value chain analyses to develop product/portfolio, place, positioning and price strategy per segment together with the sales team and development department

Delivering innovative ideas to initiate, lead, drive and support new business development

Pro-actively contribute to the annual commercial calendar of Prolactal

Job Requirements

Master’s degree, preferably in the fields of food technology, marketing, technical business admin or business economics

A minimum of five years of relevant working experience in the food industry B2B, with an affinity to nutritional science and a background in marketing and/or development, preferably in the dairy industry

analytical thinking with the ability to process complex information into commercial sound recommendations

 Creative and result-oriented problem-solving abilities and excellent interpersonal communication and strong presentation skills

Experienced in discovering and utilizing highly impactful digital touch-points in the customer journey from a product marketing perspective

Experience in project management is a plus

English and German is required
Location: Hartberg, Austria. Possibility for remote working