Product Marketing Manager/ Product Marketer
Hartberg, AT, 8230
Stellenbeschreibung
Product Marketing Manager/ Product Marketer
Responsibilities
Setting up and maintaining a comprehensive overview of Prolactal’s product portfolio
Collecting, and creating, internal product knowledge as a basis for effectively communicating the unique selling points of Prolactal’s extensive product porfolio
Reinforcing segment and branding initiatives in order to drive effective market visibility through seminars, exhibitions, digital and social media tools
Contributing to and execute a defined part of Prolactal product marketing strategy
Value chain analyses to develop product/portfolio, place, positioning and price strategy per segment together with the sales team and development department
Delivering innovative ideas to initiate, lead, drive and support new business development
Pro-actively contribute to the annual commercial calendar of Prolactal
Job Requirements
Master’s degree, preferably in the fields of food technology, marketing, technical business admin or business economics
A minimum of five years of relevant working experience in the food industry B2B, with an affinity to nutritional science and a background in marketing and/or development, preferably in the dairy industry
analytical thinking with the ability to process complex information into commercial sound recommendations
Creative and result-oriented problem-solving abilities and excellent interpersonal communication and strong presentation skills
Experienced in discovering and utilizing highly impactful digital touch-points in the customer journey from a product marketing perspective
Experience in project management is a plus
English and German is required
Location: Hartberg, Austria. Possibility for remote working